Exhibitor Tips Advice and tips from Mindy of All 4 Him Baby Designs ~ She has been exhibiting for 8 years. She designs baby blankets and accessories with Christian Messages inspired by her faith and children. Make sure to stop by her booth and mention this article for a 10% off discount. Exhibiting Tips :
Keep your message clear and specific
You only have seconds to attract a prospect's attention.
The booth and display's function is to catch their eye, tell them what you offer, and who you are. Details about your product/service should be included in brochures/handouts. Attendees will not stand in front of a display and read paragraphs of copy. The headline should reflect your mission. Your image should tie into your headline to reinforce each other.
If your target market can be addressed directly use their name, such as moms, moms to be, babies, toddlers, use big bold letters to attract their attention.
Get them to look
People attend Expos to see new products. If you are introducing new items, emphasize NEW in your banners. And, of course the most powerful advertising word, "FREE" If you have a free offering, promote it.
Happy Selling!!!
Do you have some Exhibiting tips and advice you would like to share? Send them to Holly@celebrationmotherhood.com. We will include a description of your business, a coupon code, and a link to your site.
